Tag > romantisme

  Crédits photographiques Jana Hobeika     Extrait de Romancing the Market , Brown, Doherty & Clarke, 1998, Routledge : Pré-intro Two hundred years ago the romantic movement precipitated a revolution in aesthetics, sensibility and thought. The neoclassical ethos of order, rectitude and rationality was replaced by an emphasis on creativity, innovation, individuality, spontaneity and imagination. Marketing, as an academic discipline, is dominated by neoclassical ideals of dispassionate science, 'truth' and objectivity. The international contributors* to...